Talkstory
STRATEGIES
Because the best strategy starts with a good story

Hello!
My name is Krista Sherer, owner of Talkstory Strategies. Since 2005, I've been a strategic communications professional dedicated to helping clients and communities gain exposure to the right audiences. I use creative solutions to add value to your organization through storytelling, channel marketing, digital strategies, and practical solutions to help you grow and scale your business.
Storyteller, Connector, Strategist
My love of storytelling began in Hawai‘i, where I was raised amid the history, songs, and colorful legends of the islands. Those traditions are woven into the fabric of my earliest memories. In Hawai‘i, we connect through a practice called “talk story”— a way of listening, sharing, and slowing down to exchange meaningful experiences. That phrase has always stayed with me, and it’s at the heart of the work I do today.
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In 2000, I found myself in the San Francisco Bay Area, performing slam poetry with HerStory, a diverse group of women artists who blended poetry, music, and visual art. That experience taught me the power of voice, cadence, and community creativity. From there, I became a freelance reporter for community newspapers in Maui, Honolulu, and Telluride, then a weekly news editor in Sonoma County. Over that decade, I discovered that what I loved most wasn’t breaking news—it was using stories to solve problems and build connections.
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In 2017, I became a communications manager for a major agricultural bank, where I launched the organization's first all-employee digital communication platform and helped boost engagement by 80% in six months. Working in corporate communications taught me how to navigate complex change, introduce digital tools, and lead strategic campaigns rooted in data, empathy, and clarity. I led communications through one of California’s most destructive wildfires and during the global pandemic—experiences that deepened my creativity, adaptability, and sense of purpose.
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Since then, I’ve partnered with individuals and organizations across various industries to craft authentic and impactful messaging. I don’t believe in one-size-fits-all strategies — every campaign I build is tailored to the unique needs, voice, and goals of the client.
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With a deep understanding of storytelling and human connection, I help brands cut through the noise and spark real results. Let’s connect — I'd love to talk story with you and help elevate your message to where it belongs.